Real estate marketing strategies are everywhere. But as a real estate professional, you don’t have time to test a real estate marketing strategy to see what works. You need clear steps to generate leads, turn them into paying clients and help people sell and/or buy homes. When you have that you spend more time focused on what you love — real estate.
In today’s marketplace, luxury brands are cultural currency. They talk to the quality and value of a million-dollar home. Real estate marketers should take a full inventory of the brands reflected in the home, not just the appliances, but the fixtures, local name-brand architects, designers, and contractors that are reflected in the home. Luxury brands in the home testify to the luxury price tag, Use them.