As a realtor, you must have experienced big winnings in the last ten years. Customers are starting to buy individual homes, which often start with online real estate market research and they want out of their future home.
For best-in-class brokers, digital marketing has become the forefront of their marketing efforts. From producing new sales to completing successful sales, the realty industry now relies on digital marketing.
Importance of Online Real Estate Marketing in Canada
Social media was the first game for realtors looking for ways to watch online. From getting Facebook business ads to sharing photo albums of fresh listings, various social media platforms allowed real estate experts to build a brand and a booming business.
Using a social media platform with 84% of realty specialists, how can modern brokerages and real estate in the United States distinguish themselves in a saturated market going forward? Your online marketing plan can have a much greater influence than traditional marketing strategies.
To jump-start your online real estate marketing plan, use the following tips and tricks:
1. Develop an email campaign
No matter the industry, an email nourishment campaign is a valuable tool to join with new leads and stay connected to previous customers. Ideally, well-rounded operations will funnel possible customers through planned assignments based on their buyer profile and past engagements with you. However, the more relevant your content is to a customer, the more likely they are to open the email to see what you have to say.
2. Create a user-friendly website
How many times have you opened a website to close it because it will not load very fast? With so many images and links, realtor websites can seldom be a web developer’s dream. However, with an expert web designer and knowledge of what your clients are looking for, real estate specialists can develop a sensitive website that is optimized for mobile browsing.
Almost half of all web browsing is completed on mobile devices, so if your website is not made responsive, your customers will not be able to browse your network comfortably. Your mobile-friendly website should include the following content to give your customers the best experience:
- A list of all new lists
- Materials that will guide them throughout the home buying process
- Links to related moving services such as lawyers, movers, and home inspectors
Also, consider completing a live chat feature on your website. Your real estate business is extremely public-focused, meaning that being available is important when questions need to be prepared. Financing in live chat software enables people to connect 24/7 and schedule meetings without certainly speaking directly to you.
3. Pay-per-click advertising
Pay-per-click – also known as PPC – is an excellent strategy for generating new leads on a pay-to basis to advertisers every time an ad is clicked.
PPC is a great digital marketing option for real estate professionals, looking for potential customers who are genuinely interested in what they offer, as they only pay when someone clicks on their ad.
Often, PPC ads can be targeted towards individuals who have searched for correlated keywords in Google or any other search engine.
4. Create and post valuable blog content
Active websites that often have a blog have 435% more recorded pages, helping real estate professionals achieve better SEO. A blog is a great way to straighten your SEO, build a positive credit online, and provide actionable information to your customers when buying or selling a home or property.
The online marketing policy of a real estate specialist is nothing without relevant content, as shared on your website or social media.
In addition to your responsive website, make sure you regularly write content that buyers and sellers can return to answer their most pressing real estate questions.
5. Host Virtual Tour
In-house virtual tours are incredible pieces of content in a successful digital marketing strategy. Buying a home can be difficult, and as a real estate expert, your job is to make the home buying journey easier for your customers. Andrew J. Carr shared some more important qualities that real virtual successes should try to incorporate, such as:
- Using real home footage compared to digital imagery
- Ensuring tour videos are interactive and responsive across all video viewing methods (mobile and desktop)
- Making virtual tours 3D and user friendly
6. Create a social media marketing strategy
It is one thing to post real estate related content on your Facebook account every time, but a whole strategy of social media marketing is what you are looking for. Some ideas for useful content on your social media channels include:
- New or existing listings
- Team Bios
- Case study
- Relevant Blog Posts
- success stories
If you are experienced in digital marketing, you can realize how difficult it can be to create a social media strategy and post regularly on all channels. However, tools like Buffer are designed to help make the development and scheduling of social media content simple and clear.
The most important rule of thumb for developing a social media strategy for your real estate business is to share various content. While sharing listings is an important factor in your digital strategy, you want to make sure that your content is useful to a broad audience, not to step into the market for a new home.
7. Host a webinar
All of your expertise as a real estate sharing professional is critical to successful digital marketing. Thankfully technologies such as webinars and online seminars make it easy to reach a large audience and remain consistent in the industry.
GoToWebinar is a webinar hosting tool intended to make it easy to create and host webinar results and is extremely user friendly from both ends of the process.
Digital marketing for real estate professionals depends extremely on making inbound leads, so getting your name and expertise is the key to successful digital marketing operations.
8. Make sure you spend time on SEO
SEO, or search engine optimization, is an important technique to take to your website. When done correctly, your website and web pages will be more visible on search engine result pages (SERPs) during relevant searches.
But Google and other search engines are constantly improving their algorithms, so it is important to focus on your SEO more than once. Keywords are basic features of SEO that can make a meaningful difference. To include keywords in your SEO plan, make sure you include high ranking keywords such as your blog content and your location on the website and your industry. There are other components of a strong SEO strategy, including:
- Meta Title and Description
- Social media page
- Online directory
Because content is such a precious asset to a good SEO strategy, make sure that you modernize your blog regularly. Typically, the highest-ranked content on Google is between 1,150 words and 1,290 words, so it may be a good idea to write high-value, long-form content regularly.